Danish Minimalist | Norse Projects |
Norse Projects is a Danish fashion brand that has become synonymous with Scandinavian minimalism. Founded in 2004 by Tobia Sloth, Anton Juul, and Mikkel Groennebaek, the brand was created with the idea of creating high-quality clothing that could withstand the harsh Nordic weather conditions.
From the beginning, Norse Projects has been committed to creating clothing that is both functional and stylish. The brand's designs are characterized by their clean lines, muted colors, and high-quality materials.
It has become known for its use of Japanese and Italian fabrics, as well as its attention to detail.
One of the hallmarks of Norse Projects is its focus on versatility. The brand's pieces are designed to be worn in a variety of settings, from the city streets to the great outdoors. Its clothing is both practical and stylish, with a focus on functionality that doesn't compromise on style.
Norse Projects has gained a loyal following of fans who appreciate its commitment to quality and understated design. The brand's pieces are a must-have for any minimalist wardrobe, with its versatile designs making them suitable for a range of occasions.
One of the brand's major events was the opening of its flagship store in Copenhagen in 2009. The store, located on Pilestræde in the heart of the city's shopping district, has become a destination for fashion-conscious men from around the world. The store's design is a reflection of the brand's aesthetic, with clean lines and muted colors creating a minimalist and inviting atmosphere.
Norse Projects' prices are on the higher side, but the investment is well worth it. The brand's focus on quality and attention to detail make its pieces stand out from other minimalist brands.
The brand has gained a celebrity following, with famous musicians like Drake and Frank Ocean seen wearing its clothing. Its collaborations with other designers, such as Vans and New Balance, have been highly sought after by fans.
Overall, Norse Projects is a brand that embodies the spirit of Scandinavian minimalism. Its commitment to quality, functionality, and understated design has earned it a loyal following of fans who appreciate its unique vision. Whether you're looking for a functional jacket or a stylish sweater, Norse Projects has something for everyone.
All images credit from Norse Projects.